Alaska Airlines' 'magical' Spokane Fantasy Flight

Flynn's Harp People

Mike Flynn

Wednesday, 07 December 2016

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When 67 Spokane area orphans and homeless kids and their elves take off Saturday from Spokane International Airport for a "flight" to the North Pole to meet Santa, it will be proof of both the "impossible things" that head elf Steve Paul believes in as well as evidence of "The Magic Dust of Caring" that seems to settle on those involved.

This year's Fantasy Flight is aboard an Alaska Airlines 737-900. This trip to the North Pole has been an annual event in Spokane, with little visibility, for almost 20 years. But it wasn't until Alaska got involved in 2008 at the request of Paul, president and CEO of the 501c3 that


	Steve Paul and Santa-bound child

oversees details of the event, that the real magic arrived as well.

Paul, president of Northwest North Pole Adventures (NNPA), has guided details of the yearly event since 2000. The senior IT Project Manager at Ecova, an energy management company based in Spokane, spends much of the year preparing for the flight. He works with social agencies that select the children, gathers sponsors and oversees details like elf selection, all on a $200,000 budget that includes in-kind, like the Alaska flight.


	Alaska pilot and happy child

Originally United was the airline partner and provided the little organization that was then called North Pole Adventure with a plane that, once loaded with the children, taxied around the airport before coming to a stop at Santa's place.

But when United was unable to provide a plane in 2007, Paul recalls: "we threw together the 'magic buses' to get from the Terminal to the North Pole."

ThenPaul approached Alaska, which not only agreed to provide the plane but executives asked the event-changing question: "is there any reason why we don't take them up the air for the trip to the North Pole?"

Since then Alaska's employees have not only been enthusiastic participants, but often compete to be part of the crew.

"It's fair to say that Spokane Fantasy Flight...has as much of an effect on Alaska and Horizon employees as on the children who are treated like kings and queens for a night," said Alaska Airlines Chairman and CEO Brad Tilden.

To ensure the selection process for these children is reaching the most deserving, NNPA works only with the area's social agencies, which use their selection and screening processes to pull the children who desperately need to create positive Christmas holiday memories. Each child may only attend once in their lifetime.

So Saturday afternoon the children, age 4-10, are brought to the airport where each meets his or her "buddy elf." Then, with the help of the TSA workers, who look the other way as metal jingle bells on the kids' and elves' clothing set off alarms, they all pass through security and board the Alaska flight.

I first learned of the event a half dozen years ago from my friend, Blythe Thimsen, then editor of a Spokane magazine who was to be an elf that year, an experience she subsequently wrote about and sent me a copy of the article.

Retelling and updating the story has been my holiday gift to readers of The Harp since then because it's a story of human caring and compassion that won't get old.

I asked Paul, who puts on the uniform and becomes Elf Bernie for the day, for some details of preparation of the volunteer elves.

As evidence that nothing is left to chance, he told me the elves are advised on how to play their roles convincingly, being told to choose an elf name and "make certain your elf character fits you and get comfortable in your new identity."

The elves' prepping includes knowing how to answer questions from the children. For example, if asked what their jobs is, they say "I fix broken toys, using toy tools," and if asked how old they are, to say "I am 438 this year which is still young for an Elf."

As the flight nears its conclusion, the passengers are told to pull the window shades down and chant the magic words that will allow them to land at the North Pole. As the kids pull down their shades and do a chant, each waves a magic light wand they were given as they boarded.

The North Pole, where Santa and Mrs. Clause, real reindeer and a full complement of elves await, is actually a hanger on the other side of the airport. The ownership of the hanger has changed three times but each new owner has quickly joined the event.

"Honestly, Spokane is the North Pole and we have an airline that is passionate about serving this adventure," said Paul, with his perpetual enthusiasm on display.

"You know, Mike, it feels like this is what I am supposed to do," he said. "It's not like I must force myself or convince myself to work on this. There's no regret of other things I could be doing. I'm both proud and very humbled. The donors fund and support us to ensure we have an amazing event each year. The volunteers literally crawl over each other to get selected to do their duty."

Paul added: "I know I can't fix the situations in life that have brought these children to the place we find them. But I can give them a brain full of amazingly magical memories of a day when they took their first airplane ride, when they touched their first reindeer and had their own elf as best friend, and met Santa in his North Pole home."

"I always believe in amazing and impossible things," he added.

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About the author

Mike Flynn

Over the 24 years that Mike Flynn guided Puget Sound Business Journal as its president and publisher, it became one of the nation’s most respected local business newspapers, being named “best” among the publications owned by the largest chain of weekly business newspapers during his last year as publisher. In addition it was regarded by its peers as one of the five best business-news publications in the county in terms of editorial quality.