When the Seattle Mariners take the field for their home opener on April 15, some will recall the season 30 years ago that took two opening days three months apart to confirm that the future of the Mariners would be in Seattle, with a team of local owners, buttressed by a Japanese businessman devoted to Seattle, thus ending the uncertainty of the franchise.

This year's home opener against Houston will mark another anniversary of national importance. It was on April 15, 75 years ago that Jackie Robinson broke the color barrier with the old Brooklyn Dodgers so 2022 Opening Day will also be Jackie Robinson Day, leading to a weekend of activities in which the Mariners will help celebrate that anniversary.

It's on occasions like a three-decade anniversary of local ownership when those involved find that little-known facts of the story come to the forefront of memory for sharing.

Chuck Armstrong
was Mariner president for George Argyros - 22 yrs for the local ownership groupThus this Harp, a revisit to one I did five years ago, will be dedicated to a collection of several such stories related to that Mariners' accomplishment that made opening day 1992 special for not just the 56,000 fans on hand but also for supporters across the region.

It was in December of 1991 that U.S. Sen. Slade Gorton learned that his effort to convince Nintendo CEO Hiroshi Yamauchi to invest, not as a baseball fan but to repay the community that he felt had helped his company become successful, had paid off.

And it was on January 23 of 1992 when the announcement of the group of local investors to be named the Baseball Club of Seattle and led by the Japanese billionaire would buy the team to keep it in Seattle.

But it would be three months beyond opening day in 1992 before The MLB ownership committee recommended approval of the purchase of the team by the Baseball Club of Seattle. So while there was more optimism that April about the franchise staying here, the approval issue still had people holding their collective breath.

There was an appropriate major celebration at Safeco Field later to recognize Gorton for his essential role in finding local buyers after then-owner Jeff Smulyan announced he was planning to sell the team, triggering a clause that gave 120 days to find local owners.

The 120-day clause provides interesting memories for those most closely involved, and retired Mariners president Chuck Armstrong shared a couple of those memories in a telephone conversation.

Armstrong was attorney and advisor for George Argyros, the Southern California businessman who had purchased the Mariners in 1981 from the original ownership team, and Armstrong served his first stint as president of the Mariners when Argyros sent him up from Southern California a couple of years later.

The 120-day provision had been inserted in 1985 when Argyros and King County Executive Randy Revelle were negotiating a change in the Kingdome lease and Argyros suggested it as a "closer" to getting county council approval.

Armstrong recalls that the reason for suggesting the provision was that Argyros "didn't want to go down in history as the guy who sold to a distant owner and thus let the Mariners leave town without providing time to find local owners."

"He was okay with a new owner living elsewhere, as long as he didn't move the team," he added.

Armstrong recalls "George never gets credit for this."

But Argyros did become basically loathed in Seattle in 1987 when he sought to buy the San Diego Padres to have a team closer to his Southern California home after the death of owner Ray Kroc. Armstrong said the possible Padres purchase was suggested by Baseball Commissioner Peter Ueberroth's, who said he would find someone to buy the Mariners.

Armstrong was also involved in trying to help sell the Japanese ownership to MLB, remembering that he called his friend, George W.Bush, then managing partner of the Texas Rangers explained the challenge and asked if his father, President Bush, might be interested in helping with the issue.

"One day the phone rang and a woman said: 'the president is calling.' I asked 'President of what?' and she said a little icily, how about President of the United States.'"

Armstrong said it turned out that Baseball Commissioner Faye Vincent had worked for the elder Bush in the oil fields and they had remained friends.

Arthur Harrigan's
legal maneuverings opened the door for local owners to buy the Mariners at a 'local price' millions below the actual value"I can't honestly tell you what, if any, role the president took in our issue, though both Bushes indicated they had no problem with a Japanese owner" chuckled Armstrong, who, since no one in the new local ownership, knew anything about running a baseball team, was brought back as president on July 1, 1992. He retired in 2014.

Another recollection, truly little known, except for those closely involved with the effort to save the Mariners, is of the legal battle in which Seattle attorney Arthur Harrigan won the right for local ownership to be sought.
 
That occurred because there was another aspect to that 120-day provision that Argyros provided and it was an attendance provision, a provision that basically provided that if Seattle fans didn’t want to support their team, there would be no requirement to search for local ownership.
 
Thus came a crucial role for Harrigan, whose firm of Calfo Harrigan Leyh and Eakes got into the battle because it represented King County and Smulyan was seeking to abandon the county-owned Kingdome.
 
The venue for resolving the future of the Seattle Mariners franchise was what amounted to an arbitration hearing before Arthur Andersen, the national accounting firm agreed to by both sides to decide some key issues relating to the lease and the team.
 
Since it wasn't a court process, which would have gotten large visibility for the battle between attorneys, Harrigan's maneuvering over the meaning of wording in Smulyan's contract regarding the attendance provision and whether it triggered the 120-day clause got virtually no visibility and was thus little known except to those involved, but I had fun telling the story in my 2017 column.
 
Harrigan's argued interpretation of the lease-requirement wording was accepted by the Andersen firm, so Smulyan was required to give the four-month opportunity for a local buyer to be sought. Then of perhaps equal importance, Harrigan successfully argued that there should be a local value lower than the open-market value.
 
The accounting firm agreed and set a "stay-in-Seattle" valuation at $100 million, rather than the national open-market value of $130 million that it had determined.
 
That created the opportunity for Gorton and others to lead the effort to keep the team in Seattle to find a local buyer for $100 million, rather than $130 million, within four months. And that led to Nintendo.

John Ellis, the widely respected, retiring CEO of Puget Sound Power & Light, was a token partner, along with retiring Boeing CEO Frank Shrontz, to add business respectability to the wealthy but lesser-known Microsoft and McCaw Cellular entrepreneurs group.

Ellis was picked to lead the group's effort to gain baseball's approval, becoming managing general partner, eventually becoming CEO and guiding the team through the rest of the '90s, and setting the stage for the team's 2001 MLB record-tying 116 victories.

John StantonOne of the most interesting stories and one that I've felt should be shared ever since I first heard it, is how now CEO and majority owner John Stanton had wished with all his might to be part of the ownership team in 1992 but told me some years ago "I didn't have the money."
For those who might find that startling or amusing, remember that wireless pioneer Stanton had then recently departed McCaw Cellular with Craig McCaw's blessing to launch Stanton Communications with his wife, Theresa Gillespie, and they had sunk all their capital into that venture. The company would, in 1994, become Western Wireless, which went public in1996 and spun off VoiceStream Wireless in 1999.

"We had the opportunity to invest in 1992 and passed because we were funding payroll for about 100 employees out of our personal checking account," Stanton told me in an email.

"In 2000 we had the opportunity to buy John McCaw's interest in the team. And we have been involved since then."

I asked Stanton for this column to share with me his feeling about baseball and his answer provided the perfect close:

‘I am first and foremost a fan; I love the game and everything about it; Opening Day reminds me of every Pilots and minor league game I attended with my father (he passed before opening day in 1978) and every game I have attended with my wife and sons. To quote a line from James Earl Jones in Field of Dreams 'This field, this game -- it's a part of our past. It reminds us of all that once was good, and it could be again.'"

The long-awaited autobiography of Daniel J. Evans, governor, U.S. senator, college president, and six-plus decades as a civic leader, was well worth the wait and offers more than a look at the deeds and accomplishments of a man who is viewed as likely the most important political figure in Washington state’s history.

It also offers the first broad telling of what may be one of the most intriguing civil rights stories never fully told before, one that I’m hopeful is destined to finally bring national recognition to Evans and Arthur Fletcher, the black political figure Evans reached out to in the late '60s and who went on to become the Father of Affirmative Action.

The autobiography gives an important historical look at the bright young professionals Evans describes as "a lively mix of lawyers, accountants, engineers, contractors, real estate developers and
businessman," a group basically composed of young republicans and Jaycees, whose leadership in the early 1950s included the creation of an organization called the Seattle Municipal League, whose grades for political candidates made it a prominent influence on local elections.

Its members, including Evans and a group of then age ‘30s professionals, all veterans, some of whom would become part of his political team a decade later, brought a political acumen that changed the face of a Seattle in which “city hall and the courthouse were patronage mills and where police winked at gambling and prostitution corruption. In addition Seattle merely looked on as its “burgeoning bedroom communities were dumping raw and partially treated sewage into Lake Washington at the rate of 20 million gallons a day.”

Dan EvansThat group of young professionals who would change Seattle included future congressman and lieutenant governor Joel Pritchard and future attorney general and U.S. Senator Slade Gorton. And Jim Ellis, the young attorney whose half-century of citizen activism included cleaning up Lake Washington and voter approval of his Forward Thrust bond package that included The Kingdome, that provided a home for the baseball Mariners and pro football Seahawks when those teams came into existence.

I chuckled at the likely reaction of Seattle’s current emerging political and civic leaders to learn that it was a cadre of young Republicans who were the city’s first civic movers and shakers.

In the late ‘60s, after Evans had been elected governor, the second youth cadre he nurtured sprang from the ranks of young Republicans. The following passage from the biography indicates how the stage was set for the emergence of Fletcher.
 
"Sam Reed (who later became a three-term Secretary of State) and Chris Bayley, two of the brightest young guys I’d ever met, launched a political action movement in 1968 that harnessed the restless energy of a new generation of moderate Republicans. They were frustrated by Vietnam and passionate about civil rights.

"'Action for Washington' was the genesis of today’s Mainstream Republicans of Washington. Back then they called themselves 'Dan Evans Republicans.' For me, it was an honor and a responsibility rolled into one.
   
"Christopher T. Bayley, a descendant of one of Seattle’s most respected old-line families, arrived back home with a law degree from Harvard in 1966. Sam Sumner Reed, the grandson of Wenatchee’s leading lawyer, became executive director of my Urban Affairs Council in 1967 after receiving a master’s degree in political science from Washington State University.

"Bayley, 29, landed at Perkins Coie, a top Seattle law firm. He had extensive contacts among King County’s politically ambitious young reformers, not to mention large donors. Reed, 27, had founded the College Republican League of Washington in the fall of 1967. He knew energetic young Republicans on campuses around the state."

Evans recalls one of Reed’s first assignments as an intern in the governor's office was to work with Secretary of State Lud Kramer, House GOP leader Slade Gorton, and Seattle civic activist Jim Ellis to draft an urban affairs report.

When Reed met Pasco City Councilman Art Fletcher he saw a rising star. A football star at Washburn University in Kansas, and the first black player on the old Baltimore Colts team in 1950, Fletcher organized a community self-help program in predominantly black East Pasco after moving to the Tri-Cities to work at the Hanford nuclear site. Fletcher radiated charisma.

As Evans wrote: "The Reed-Bayley masterstroke was to create the first, and to date only, effective party ticket in Washington State history. They dubbed us 'The Action Team for an action time.' Each flier, full-page ad, and TV spot featured our foursome, three young white men and one black, as Evans noted, “striding forward side by side with clean-cut confidence.”

Arthur Fletcher had already built a reputation in other parts of the country for activities that set him on the road to becoming a political anomaly as a Republican civil rights activist. Evans viewed him as the type of political leader who could bridge racial differences at a time of high local and national racial tensions.

I had the good fortune, as UPI's state political editor in Olympia, to meet and interview Fletcher in early 1968 after Evans’ press secretary, Neil McReynolds, flagged me about “this cool guy in the Tri-Cities whom Dan has been very impressed with.” Soon other Puget Sound area reporters also wrote about him, which helped propel him into an attention-getting role with Washington voters.
 
Evans, an engineer by education, engineered the fletcher role in the quest, with enthusiastic support, for the lieutenant governor's race against popular Democratic incumbent John Cherberg. In the end, he lost.
 
At the 1968 Republican National Convention, for which Evans was the keynoter, Fletcher had a role promoting his self-help philosophy to an audience eager to attract black voters. Among those drawn to Fletcher's convention message was Nixon himself.
 
Soon after taking office, Nixon appointed Fletcher Assistant Secretary of Labor for Employment Standards. With responsibility for the wage and hour regulations for the nation's workforce and supervision of the Office of Federal Contract Compliance, Fletcher now had the power to revoke federal contracts and debar contractors from bidding on future work.
 
On June 27, 1969, Fletcher implemented the nation's first federal affirmative action program, which required federal contractors to meet specified goals in minority hiring for skilled jobs in the notoriously segregated construction industry.
 
But after two years, Fletcher's affirmative action programs had earned him so much enmity among the leaders of the skilled construction unions that he was forced to resign.
President Nixon gave him a brief assignment on the United Nations delegation under Ambassador George H.W. Bush, which began the friendship that would take Fletcher's political career to even greater heights.
 
He went on to serve in the administrations of Ford, Reagan, and George H.W. Bush and became known as the “father of affirmative action.” Fletcher headed the U.S. Commission on Civil Rights, and as president of the United Negro College Fund coined the phrase “A mind is a terrible thing to waste.”
 
“Those were remarkable achievements,” Evans has said to me on several occasions in recent years as we discussed Fletcher. “But how I wish Washington could have been the first state in the union since Reconstruction to elect an African-American governor. That would have been a proud boast.”
 
When Evans shared with me passages about Fletcher from his autobiography four years ago, he said: "I'm confident that if Art Fletcher had been elected lieutenant governor he would have succeeded me, perhaps in 1977. In any case, sooner rather than later."
 
"He later had remarkable achievements, but how I wish Washington could have been the first state in the union since Reconstruction to elect an African-American governor. That would have been a proud boast. It could have had a huge impact on race relations and who knows how history could have changed.”

Evans' reflections on Fletcher, with whom he remained friends until his death in 2005, have been key parts of interviews I’ve done with Evans in the past couple of years, two at the Columbia Tower Club, including in fall of 2019 and another last fall for Seattle Rotary, done remotely since the club wasn’t having live programs that month.
Regular readers of The Harp may recall a column I did four years ago on the Evans-Fletcher story, a half-century anniversary piece, As I wrote it, I realized that 1,700 readers were a dramatically small number to know about the story.

So I reached out to Mark Higgins, assistant editorial page editor of the Seattle Times, to offer him the column and he first explained that The Times doesn’t run a piece that has already appeared as a column elsewhere.
But he soon decided, on reflection, and much to his credit, that the Evans-Fletcher story deserved being brought to The Times readership. So the Harp appeared as an op-ed piece under the headline: ‘Remembering Arthur Fletcher, the father of Affirmative Action.”
 
In fact, in terms of national visibility, if you search Wikipedia for Fletcher, there’s a brief look at his accomplishments. And there is one media source reference. Seattle Times: Remembering Arthur Fletcher, Father of Affirmative Action (Mike Flynn, Nov. 11, 20128)

John Hughes, former editor, and publisher of the Aberdeen World, who edited the autobiography, remembers meeting Evans in Olympia in 1966 when he was a reporter for The World.

He told me he began helping Evans five years ago, noting that at the time Evans had written about 300,000 words but the manuscript ended when he left the U.S, Senate in 1989.

"I'd liken my role in Dan's marvelous book to that of a consulting structural engineer. (Ever the engineer, that line will make Dan smile)."

Hughes, now chief historian with Legacy Washington in the Secretary of State's office, recalls "Almost exactly a year ago, Secretary of State Kim Wyman asked me how Dan was doing on the book. Sighing, I said it was still unfinished. Then in a spontaneous moment, I suggested we help him finish the narrative and publish the autobiography as a Legacy book. 'Absolutely!' she said."
 
"From February to October, I conducted oral history interviews with Dan to speed up the process. He'd review the transcripts, then I'd weave them into chapters."

"I think it's a hugely important book, particularly at this moment in our political history.
Dan's memorable declaration that he 'would rather cross the political aisle than cross the people' reminds us that politics doesn't have to be fear and loathing."

Now as national book reviewers get their copies, I'm hopeful they'll focus on the Evans-Fletcher segment.

Then perhaps my goal of seeing some ongoing national recognition come about for what their relationship meant, both in Evans' original goal and the way it paved the road for Fletcher's future, will begin attracting attention in high levels.

Monopolize and manipulate. Those are the antitrust accusations and charges of privacy invasion, and even illegal conduct, being tossed at Google and Facebook by a group of state attorneys general, a coalition of newspaper publishers and members of Congress, all of whom want to bring the tech giants to heel in one way or another.

But a suit against Google and its subsidiary YouTube by a Seattle-based firm whose business includes managing receiverships may prove equally interesting to watch as it unfolds.

And now add the suit filed Monday by Washington Atty. Gen. Robert Ferguson and attorneys general from three other states focusing on Google’s collection of local data that can be used to target advertising as well as build internet-user profiles, even those users who had acted on Google’s agreement to let them opt-out. Ferguson said, bluntly, Google’s conduct “is not only dishonest, but it’s also unlawful.”

The suit by Revitalization Partners, likely the first of its kind by a court-appointed receiver, alleges Google and YouTube infringed on a trio of patents held by a Bellevue-based company named AudienceScience Inc., which actually went out of business five years ago. 

Al Davis
Revitalization PartnersRevitalization Partners’ co-founder and principal Al Davis said his firm discovered more than 30 AudienceScience patents after being appointed by the court to manage the receivership process, which involves finding the best solution for the highest possible return for creditors.

A determination of patent infringement would likely mean financial penalties for Google and YouTube, though Revitalization Partners’ suit does not include a request for a specific dollar judgment.

But Ferguson’s suit specifically asks that Google be ordered to disclose the profits it made from using the tactics alleged and give it all back as well as pay a $7,500 fee for each violation. That would mean uncovering Google’s profits from the activity.

Davis noted that AudienceScience invented and patented many of the “foundational technologies” used across the digital advertising industry today, including the industry’s first of what are called “behavioral targeting products.” That means targeting advertising based on both user history and page views.

AudienceScience was a Bellevue company known for building software and tools designed to help major marketers buy digital ads programmatically, using a combination of automation and data. It closed its doors after it lost its long-time client Procter & Gamble.

“Now that we’ve received the necessary approvals from the Washington State receivership court to pursue litigation, we are in a position to execute and potentially recover a significant amount of value for creditors using these and other patents,” Davis said.

If you’ve ever had the sense akin to something like catching someone peeking in your bedroom window when, for example, ads for various San Diego hotels suddenly appear on your desktop after you’ve been looking up the website of a hotel in that city, you’ll understand what technology of user information to empower advertisers is all about. And why the effort to control it as an example of privacy invasion is beginning to attract such attention at the highest levels.

And how much the major tech companies have made off of providing information to advertisers on where visitors to the internet seek information, should that sort of financial information ever be ferreted out, could prove interesting to the attorneys general, publishers, and Congress in determining actions to impose limits on the activities of the tech giants.

Ferguson’s suit seeking specific profit information would be a key step in determining that information on the riches gleaned by actions increasingly viewed as privacy invasion and patent infringement.
.
According to material unveiled in the past few days in the case brought in Texas by the coalition of attorneys general, Google manipulated the system of buying and selling online display ads and deceived advertisers. Google dominates the online system for buying and selling online display ads.

If courts affirm such manipulation charges, it would mean more than just other media entities seeking to have their ads reach consumers were harmed but also consumers in general since such action inevitably leads to fewer product choices.

In fact, the Revitalization Partners suit against Google and YouTube isn’t the first on behalf of a small tech firm alleging Google infringed on its patents.

Coincidentally, another former Bellevue company named VoIP-Pal.com Inc. has over the past few years filed suits against Google, Amazon, Facebook, and other major tech companies alleging violation of the patents it holds on what’s known as Voice-over-Internet Protocol.

VoIP-Pal is a publicly-traded corporation that is actually a penny stock (hovering at a few cents a share) because it has never been able to monetize the technology of its patents and likely won’t unless the courts order the big tech companies to pay for using what VoIP-Pal contends it holds the patents for. It owns a portfolio of such patents.

For example, VoIP-Pal contends Amazon’s Alexa calling and messaging service uses VoIP-Pal’s patented technologies to direct voice and video calls and messages is an infringement on one of its patents. It doesn’t take much imagination to envision how much revenue would flow to VoIP-Pal from a court decision requiring Amazon to pay VoIP-Pal for Alexa’s technology.

The U.S. Patent & Trademark Office, after several years of deliberation, approved all the patents for the various technologies in the company’s portfolio and the entity known as the Patent Trials and Appeals Board, in an unusual decision favoring the “little guy,” rejected the challenges by the big tech companies to the validity of VoIP-Pal patents.

Observers of these types of litigations relating to patent infringement actions against the major tech firms know there’s a quiet desire not to have a suit by a small firm come before one of the Silicon Valley Federal judges.

But the federal judge in West Texas has a track record of the ruling, in patent infringement cases, in favor of the patent holder. VoIP-Pal recently moved its corporate headquarters to Waco, TX.

“The world needs a good Christmas this year,” enthused Steve Paul, who becomes Chief Elf Bernie each year at this time, as he shared his excitement at the approaching 25th anniversary of the Spokane Fantasy Flight to the North Pole that carries orphans and foster children aboard an Alaska Airlines737-900 from Spokane to visit Santa.

And the world would likely enthuse with him if they could be on hand the afternoon of December 11 as the 60 children, ages 4 to 10, and their elves board what has traditionally been Alaska Flight 1225, dubbed “Santa 1,” at Spokane International Airport for their flight to Santa’s home to visit with the Jolly Old Elf and Mrs. Clause. The special flight was suspended last Christmas season because of COVID.

I’ve come to describe the spirit that settles over all those involved as the Magic Dust of Christmas Caring. That spirit is evidenced by the Spokane residents who help prepare for months for the event, the businesses that donate all the products that make the event happen, the Alaska employees who participate as crew and elves, and the airline itself for making its years-long commitment of plane, crew and a large slice of the caring.

The kids and their elves, as many as 10 of whom have been involved for all 25 flights, missing only 2020’s canceled flight, will all be wearing the required masks that may hide their smiles but the excitement each of the children feels will likely be visible in their eyes. And Paul said the volunteers will only number 200, noting “we’re keeping number low for risk mitigation.”

Paul, who in his other life is a digital IT program manager at Engie Impact, a Spokane energy management company, has been president and CEO of Northwest North Pole Adventures, the 501c3 that oversees everything related to planning and carrying out this special event.

My first Harp on the Fantasy Flight was 2010 thanks to my friend, Blythe Thimsen, then editor of Spokane & Coeur d’ Alene Living, who was an elf that year and sent me her article and filled me in on details, including a picture of her in her costume that I’ve included again in this 12th Fantasy Flight Harp,

While the event was born 25 years ago, some of the happenings that came to occupy space in one or another of the Harps since then have endured in the holiday event.

Notable among those developments has been the role pilot Eric Hrivnek has come to play for a half dozen years or so. Once again, in addition to being the pilot at the controls for the 20-minute flight, he will be the person who advises that it’s time for the magic chant of the youngsters that allows the plane to cross the North Pole barrier.

As the kids pull down their shades and do the chant each will wave a magic wand they will be given as they board, then Hrivnek will deploy the engine thrusters when Santa and Rudolph appear on the radar screen to confirm that the “Santa 1” flight has entered North Pole airspace.

Then the jetliner will taxi to a hanger on the other side of the airport and, as the passengers deplane, they will be greeted by a group of elves, though Paul said the live reindeer that have milled around in years past won’t be there this year and meet Santa and Mrs. Clause.

When it comes time for each child’s personal visit with Santa, who will have received their lists ahead of time, a gift will be selected for each from their lists so Santa can reach into his sack and say “I got your list. Look here!”

An indication of the place this event holds in the hearts of Alaska employees is that one-year Hrivnek (pictured below with a friend) didn't get his bid in to be at the controls so he didn't get to go. He made sure thereafter that he was first in line.

United Airlines actually did the fantasy trip from 1999 to 2007 but it was a commitment of the local United team rather than the company itself with United Spokane team corralling an airliner overnighting in Spokane but because there was no provision for the “flight” to carry the kids aloft, the plane taxied around and stopped at a hanger.

It was while he was traveling for Itron, the Spokane-based global energy and water management company, that Paul saw a poster at the airport promoting United’s “flight” in 2000 and with that, he was hooked and thereafter took charge of overseeing all the planning and resolving the challenges.

He was asked to step into a leadership role in 2006 and his first crisis came as they prepared for the 2007 flight only to learn that United had no planes available in Spokane. So he recalled, “we had to revert to school buses on the field surrounded by emergency escorts with flashing lights. Actually, it worked because all the windows were fogged up and the flashing lights as we headed to the North Pole made it very magical.”

“After the 2007 problem I reached out to United about more of a commitment, including a plan for a plane and a flight,” Paul said. “They had no interest. The Fantasy Flight leadership approached Southwest. They had no interest either.”

“It was then that I suggested Alaska Airlines and a contact in my neighborhood helped me reach out to Alaska’s marketing department and the rest (including his question ‘why can’t we take off,’ to which Alaska basically replied ‘of course we can’) has been a 14-year partnership.”

Alaska Air Group CEO Ben Minicucci summed up what he described as "the strong culture of kindness and caring at Alaska Airlines," noting "that's something that differentiates us and it really shines through in moments like this."

Paul noted that many of the founding members from United’s Spokane operation have continued to be involved and remain involved today, including Mrs. Clause, Leslie Lathrop.

And as always, Alaska and Horizon employees, though mainly from the Spokane and Puget Sound areas, include individuals from across the system, this year from Boise, San Diego, Henderson, NV, and Bloomington, MN.

Local merchants provide the kids' things like pajamas, Lands End snow boots and gloves, T-shirts, and Ben & Jerry’s ice cream.

There used to be other airlines that did Christmas flights of one extent or another for needy kids but 2020 would have halted any that were going on and a search in preparation for this column didn’t turn up any such holiday trips, no indication that Alaska isn’t now alone as providing this annual trip for children.

This will be a familiar story, with new details, for longtime subscribers to the Harp. But retelling and updating the story has been my holiday gift since that first column in 2010because it’s a story of human caring and compassion, and commitment by an array of local businesses and volunteers and a major airline, virtually without fanfare.

It’s a story that not only won’t get old but perhaps becomes more needed each year. Maybe particularly this year.

As Congress begins to finally consider action against the nation’s tech giants to control tactics being increasingly viewed as monopolistic and anti-competitive, those deliberations will prompt suggestions of breakup and that may prompt some to recall the mother of all breakups. That was the antitrust lawsuit against AT&T and the Jan. 1, 1984, divestiture of the telecom giant that was then the world’s largest corporation.

It may be instructive to remember what followed after AT&T was forced under a court order to give up its 22 local Bell companies, establishing seven Regional Bell Operating Companies (RBOCs) that became the key contacts with telephone customers.

The real sources of innovation that followed that end of monopoly communications came from new technologies, new firms, new platforms, and new business models from outside and inside the telecom world.

It’s likely a good bet that breaking the tech giants into pieces, particularly Google and Facebook, would allow innovators to emerge from among the pieces to create new products and new technologies, precisely what followed AT&T’s breakup.

There are multiple ironies in the tale of the McCaw brothers and AT&T links to their company, whose success helped make the Puget Sound region the global mecca for a new cellular communications industry, to AT&T.

The first came when Craig ran across an AT&T memo in which the company predicted the number of U.S. cellular users would be 900,000 by 1995. Thus, in what one writer called “the worst guess about future values since the Red Sox traded pitcher Babe Ruth to the New York Yankees,” AT&T buried the cellular program.
 
That set Craig on a quest for licenses for the cellular spectrum and within two years McCaw Cellular had purchased licenses in six of the nation’s 30 largest markets.
 
Using those as collateral and taking out loans to buy more licenses, he eventually wound up with billions of dollars of spectrum, outpacing the growth of the “Baby Bells” in the emerging markets.  After purchasing MCI Communications’ mobile businesses in 1986 and LIN Broadcasting three years later, McCaw Communications partnered with AT&T as a technology provider and introduced their Cellular One service in 1990 to create the first truly national cellular system and a brand that attracted numerous other cellular companies.

That led to the final irony when, in 1994, the McCaw brothers sold McCaw Cellular to AT&T for $11.6 billion, making Craig McCaw one of AT&T’s largest shareholders. The company was soon renamed AT&T Wireless.
 
In its earliest days, McCaw Cellular attracted some of the brightest young minds in the region and they put their own stamps on the industry, further cementing the Puget Sound region as a wireless mecca.
 
Mikal ThomsenFirst was John Stanton who, at 28, was the company’s first employee and quickly became COO and vice-chairman. He was soon followed by 27-year-old Mikal Thomsen and by the late ‘80s, with Craig McCaw’s blessing, the two, along with Stanton’s wife, Terry Gillespie, McCaw Cellular’s senior vice president and controller, began acquiring rural wireless properties.
 
As the three thus began a business and personal friendship that has extended across the decades, including ownership of minor league baseball teams, to their current investment firm Trilogy Partners and its global arm, Trilogy International, their several rural-focused startups soon merged to form Western Wireless Corp., which went public in 1996.

Western Wireless spun off its VoiceStream Wireless in 1999 into a separate publicly-traded company and it was purchased by Deutsche Telekom in 2001. Deutsche Telekom renamed VoiceStream Wireless T-Mobile USA in 2002. Western Wireless merged with Alltel Corporation in August 2005.

The T-Mobile Park, home of the Seattle Mariners of which Stanton is the majority owner and chairman, is a continuing testimony to the success of a group of young innovators who found an opportunity in the breakup of the world’s largest company.

So to those who would mouth dire predictions should Congress begin considering what should become of the nation’s tech giants, the counter should be “remember AT&T.”

 

As Alaska Air Group’s new CEO Ben Minicucci looks back on the emergence of the airline he now guides from the year of the pandemic that left uncertainty about the future of air travel, he says “we’re optimistic and well-positioned for the recovery and to seize opportunity.”

Minicucci, 54, assumed the CEO role less than two months ago with the retirement of Brad Tilden, who in his nine years as chairman and CEO built respect across the region and across his industry. Minicucci filled the key CEO in waiting role as Alaska president since 2016, the year Alaska acquired Virgin America at a cost of approximately $4 billion.

Ben MinicucciOverseeing Virgin America’s operation under its own name and brand until it was fully incorporated into Alaska Airlines two years later fell to Minicucci, who served as Virgin CEO as well as Alaska Airlines president, overseeing the integration of Alaska and Virgin America’s operations, processes and workgroups.

Much of the opportunity he intends for Alaska to seize was put in place during the COVID year by Tilden, who remains as chairman, and Minicucci, foremost of those being Alaska joining 13 other airlines in a global alignment called One World, plus adding 42 new routes and extending Alaska service to a fourth country. But perhaps most importantly, Minicucci predicts Alaska will return to profitability by October.

Minicucci shared his thoughts on what Alaska has been through and how it is prepared for what lies ahead during a Microsoft Teams interview from his office at Alaska headquarters south of Sea-Tac International Airport.

He noted that leisure travel is returning before business travel, which normally is about 30 percent of Alaska business, with leisure having returned to pre-pandemic levels but business at only about 20 percent of the pre-COVID level. But he said “we expect business travel to ramp up to 50 percent of pre-pandemic levels by year-end.”

I suggested to Minicucci that while Alaska seems to have done a good job of coming back to prior levels as it relates to customer and financial performance, two key issues that could impact financial performance in the future have emerged for major companies to deal with.

First is the social issue of racial diversity driven by the Black Lives Matter unrest of the 2020 summer and the other is the political issue of demands from sectors of a divided nation for business allegiance, as in the flap over the Georgia election law.

In other words, I suggested that the racial divide and the political divide have added new and unanticipated challenges to the future direction of all major companies, and wondered how Alaska was preparing for them.

But it turns out that a focus on diversity is not new to Alaska, the company having been specifically focused on it for 15 years. Minicucci didn’t blow the companies horn about the partnership with the United Negro College Fund (UNCF). I had to find it out after our interview. The story is that the partnership started 15 years ago, with Alaska’s initial support being for UNCF’s fundraising in the form of tickets and event sponsorships.

In 2017, UNCF became one of Alaska’s LIFT Miles partners, meaning guests could contribute airline miles alongside the company, “ensuring that travel does not hold young people back from pursuing their dreams” is the way Alaska’s explanation for the program puts it. “We are proud to partner with and support an organization whose mission is to build a robust and nationally-recognized pipeline of under-represented students who, because of UNCF support, become highly-qualified college graduates.”

“Throughout the pandemic we didn’t lose track of what’s important, leading with our values,” he said during our interview. “As we return to growth, it’s an opportunity to rebuild responsibility and embed those values even deeper in our culture, especially around our social and environmental commitments.”

“As a company, we know we are not yet where we need to be when it comes to racial diversity, but we are inspired and guided by our s to do the right thing,” Minicucci said.
Alaska has put in place a challenging set of goals relating to diversity, equity, and inclusion, starting with a commitment to ”increasing racial diversity of our leadership to reflect the racial diversity of our frontline workforce. Today, a third of our frontline and manager levels are racially diverse compared to 16 percent racial diversity within leadership.” Getting those into alignment is a five-year goal that Minicucci said will include determining compensation packages.

The company’s stated commitment is: “We believe that education is the great equalizer and a critical component on the path to equity. Now through 2025, we’ve set our sights on supporting community-based education and career development opportunities to reach at least 175,000 young people, with a focus on diversity, equity, and inclusion.”

Minicucci’s modest upbringing as the son of Italian immigrants who moved from their home country to Canada, where he was born, could have given him a personal understanding of education as the great equalizer. His mom had a fifth-grade education and his father had less so they pushed him toward education as the path to better things.

His “better things” leading up to his arrival at Alaska 17 years ago included getting his bachelor’s and master’s degrees in mechanical engineering from the Royal Military College of Canada, after which he served in the Canadian armed forces for 14 years, then various roles with Air Canada.

With respect to the political divide, emerging now as the battle over voting laws that commenced first in Georgia and in which Alaska rival Delta Airlines found itself caught up, along with Coke and several other major companies in Atlanta, I asked Minicucci about how Alaska would respond if it finds itself squeezed in the divide. Delta and Coke called Georgia’s voting law unacceptable, which riled business groups.

“It’s a delicate proposition,” Minicucci said. “The way we have to think about these things is through the filter of our values, meaning through the eyes of stakeholders, including employees. It can’t be Ben’s personal opinion guiding those decisions.”

Finally, several recent additions to Alaska’s route structure are clearly focused on the growing importance of leisure travel, including the recently announced addition, beginning in the fall, of the tiny Caribbean nation of Belize, immediately south of Mexico.

The political melodrama being played out in Republican-held legislatures around the country of rewriting election laws, a process worrisome to election officials of both parties, is getting a hard pushback from two nationally respected retired Washington Republican secretaries of state as well as the current holder of that office, also a Republican.

And a Republican side-stage scene of a bizarre vote recount in Arizona is described by Kim Wyman, the three-term current Washington secretary of state, as “a process that should concern every American.”

As in their outspoken support for Georgia’s secretary of state as he was being personally pressured by President Donald Trump to twist that state’s election outcome to his favor, five-term secretary of state Ralph Munro and his three-term successor Sam Reed have nothing but criticism for the voting rewrite efforts.Kim Wyman

“It’s ridiculous for elected officials in these states to be using this Democracy-threatening device to perpetuate the big lie,” said Munro, to which Reed said, “that’s exactly how I would say it.”

“These election-change efforts are starting down a pretty scary road for Democracy,” added Wyman, who was elected to her third four-year term last November.

The three, plus Bruce Chapman, Republican who was appointed secretary of state in 1975 by Gov. Dan Evans and was elected to a single term in 1976 then made an unsuccessful run for the GOP nomination for governor in 1980, are being honored in a virtual event on May 20 by the Mainstream Republicans of Washington. The four will share the virtual stage to discuss their collective roles in this state’s 57-year GOP hold on the office of secretary of state, Washington’s chief election officer.

That remarkable political success story in what has usually been, and increasingly so in recent years, a deep blue state began in 1964 with the election of young Seattle City Councilman A. Ludlow Kramer who joined Dan Evans, who was elected governor, in a remarkable year in which their success defeating Democratic incumbents went dramatically against the Democratic sweep across the nation, led by Lyndon Johnson’s overwhelming defeat of Barry Goldwater.

Jon Nehring, the 10-year mayor of Marysville and chair of the organization that names itself mainstream isn’t sure an organization of that name exists in other states, though he agreed with a chuckle that it’s quite likely Republicans in Alabama or Texas would describe themselves as mainstream. Pretty certain that would include all the GOP House members who ousted Liz Cheney from her leadership role Wednesday for her criticisms of Trump.

Reed said that while The Mainstream Republicans of Washington is a unique organization, most states have a loosely connected group of moderates/mainstreamers.

Incidentally, I advised the three that Republicans like them are going to have to come up with a different mantra than “big lie” about Trump and Republicans who contend without factual support that the election was stolen by President Joe Biden and the Democrats. That’s because Trump this week co-opted that “big lie” phrase to now refer to his view, and the view of his followers, that he actually won in November.

The Washington Post did an analysis of the GOP’s national push in states around the country to enact hundreds of new election restrictions. The Post said the effort “could strain every available method of voting for tens of millions of Americans, potentially amounting to the most sweeping contraction of ballot access in the United States since the end of Reconstruction, when Southern states curtailed the voting rights of formerly enslaved Black men”.

In data compiled as of Feb, 19, the nonpartisan Brennan Center for Justice found that in 43 states across the country, Republican lawmakers have proposed at least 250 laws that would limit mail, early in-person, and Election Day voting with such constraints as stricter ID requirements, limited hours or narrower eligibility to vote absentee.Ralph Munro

One of the numerous voter constraints being enacted or considered in many states where Republican legislatures hold sway is voters being required to carry some sort of approved personal i.d. to be permitted to vote.

Addressing that, Wyman said, “if states are going to crack down with a requirement for a voter i.d. then every eligible voter should have access to official i.d. for free.”

Wyman was particularly critical of the unusual election recount in Arizona, where the Republican-led State Senate ordered a recount of All 2.1 million votes cast in Maricopa County, a review being conducted not by elections officials but by independent contractors…a Florida firm that has no background with elections.

“If the 10,000 people who oversee local elections are to be replaced in oversight of the elections by state legislators, outcomes in the future will depend on which party is in power in a particular state,” said Wyman,

Wyman used the phrase “epitome of the opaque” to describe the Arizona recount, which she said is “a process that should concern every American.”

Munro, who I’ve known for 54 years and have never known him to go easy with something that deserves his criticism, said “rightwingers see voter fraud under every rock. In my 35 years of election involvement, I’ve seen voting mistakes occur but never of significant consequence.”

“To allow legislatures to directly oversee local election officials would be totally politicizing what is basically a very good process everywhere with people from both parties involved in watching the process and the counting,” he added.

When I wrote of Munro’s and Reed’s praise Georgia Secretary of State Brad Raffensperger for the manner in which he resisted personal pressure from Trump to alter the presidential election outcome in his state, I noted their suggestion that he deserved some sort of national honor for his courage.

Now Raffensperger’s state is among the leaders of the move to basically rewrite voter eligibility provisions with what critics see as a way to reduce the minority vote in the future.

One of the reasons Munro and Reed give for the phenomenal string of terms the Republicans have held the state’s chief elections overseer is that all have guided the office almost as if it were a non-partisan office.

And each had roles that went well beyond election oversight in their service to the state, including the international trade role, in Munro’s case.

Meanwhile, as the Republican state senate order of a recount of 2.1 million ballots in Maricopa County continues, one of the Republican senators who voted to approve the recount, under the control of a Florida firm hired to oversee it, is expressing regret at voting in favor of it.Sam Reed

“I didn’t think it would be this ridiculous. It’s embarrassing to be a state senator at this point,” Paul Boyer said of a partisan recount.

More than 100 Republican former governors, members of Congress, cabinet officials, and others plan to release a “call for American renewal” statement of principles and vision for the party on Thursday, a day after House Republicans removed Liz Cheney from their leadership ranks for her opposition to Trump’s false claims about a stolen 2020 election that sparked an insurrection at the U.S. Capitol on Jan. 6.

The group says it is prepared to raise “tens of millions” of dollars to support candidates in competitive 2022 midterm elections that will decide control of Congress and are laying the groundwork for an alternative party if the GOP doesn’t change course.

But Reed had a firm response to the idea of an alternative party.

“Third parties are a pipe dream. A waste of time,” Reed said.

That means he sees changes that need to be made having to come from within the GOP.

(Virtual event May 29 at 7:00 pm. Register at www.mrwalliance.org/honoring-our-secretaries-of-state-virtual-event. Individual tickets are $25 each or purchase a ticket to the event and the VIP reception with Secretary Kim Wyman for $250.  NOTE: Information on how to log onto the Zoom event will be sent after registration. )

Serial inventor Cody Peterson is surprisingly little known beyond the two industries his technologies have disrupted, though he's hardly gone unnoticed, being named “Most Creative Person” by Inc Magazine in 2012.

That was the year his first company, Pacinian, the Coeur d’Alene, ID, manufacturer of his lightest-weight-ever keyboard, as thick as a credit card, as well as touch-screen innovations, was acquired by Silicon Valley-based Symantic, a market leader in touch screen technology.

Now Peterson, 46, and his team at Rohinni, also a Coeur d’Alene company, are poised to change the entire lighting and display industry worldwide with the revolutionary development of mini and micro LEDs.

The LED industry is well aware of Rohinni, even if not likely aware of the extent of his intent for his invention’s “potential to be like GE or Phillips, changing every industry that uses light.”

Cody Peterson (R) and sons Brandon (L) and Reece (C)My bet is that most readers of this column and many tech-industry people, as well as potential investors, haven’t heard of Peterson whereas, were Rohinni located in Silicon Valley or East Puget Sound, media entities and wanna-be participants in the company’s growth would be beating a path to his door.

Instead, Rohini’s growth, as with Pacinian before it, has been in lab space in developer John Stone's Riverstone Development of condos, office buildings, hotels, and restaurants on the river. Over the seven years since it was founded, Rohinni has been under the supporting eye of patient and friendly capital, with Stone as a primary investor since start-up day, in a business environment where a guy who lets others wear the CEO title can focus on family as well as business.

With an emphasis on business acumen, Stone refers to Peterson as “the miracle from Idaho.”

Other investors, in addition to Stone, include Future Shape Principal Tony Fadell, the inventor of the iPod, head of iPhone development, and founder and former CEO of Nest.

Peterson, a mechanical engineering graduate of Washington State University, says that over the past three years, Rohinni has devised a mini-LED as a light source “that’s about one-tenth as thick as a regular LED and about six times brighter while costing roughly the same.”

“I don’t usually drink the kool-aid, but I know the benefits of what we created that the entire lighting industry will change direction and do what we’re doing,” said Peterson, a Native American who grew up on the Blackfeet Reservation in Browning, MT.

Without disclosing individual clients, Peterson said: “Rohinni is dealing with some of the world’s largest consumer electronic companies to launch screens much, much brighter than anything in the market today, while also enabling them to use mini and micro LEDs to design lighting in ways never before possible throughout their product lines.”

And he predicts television screens with Rohini miniLEDs “will be 10 times brighter with one-tenth the energy.”
 
A major coup for Rohinni came two years ago when it announced a joint venture with Beijing Electronics (BOE, formerly Beijing Oriental Electronics Group), among the world’s largest suppliers of technology products.

A news release announcing the joint venture said: “With distinctive, high-performance displays in high demand and a requirement for competitive consumer electronics or industrial products, BOE and Rohinni will be forming a joint venture to produce ultra-thin micro LED lighting solutions for display backlights. Together, BOE and Rohinni will usher in a new era of displays with unprecedented speed, accuracy, and yields compared with existing manufacturing processes.”

Oh, and waiting in the wings for the unveiling is Peterson’s newest Coeur d’Alene-based company, Qurrent, and his invention, a 100 percent electric boat. basically an autonomous craft.

As the website for Qurrent explains: “For the last three years we have been using our development platform ‘Frank’ and have created the building blocks to provide a 100 percent electric boat. Qurrent provides a safer, newer, and zen-inspired experience through the use of all new technology and an AI-controlled system. we are enabling entirely new boating experiences never before thought possible.”

Never short of seemingly impossible goals, Peterson said during our interview: “You know what Google did with Google Earth (a 3D representation of Earth based on satellite imagery)? We can do that for the sea and the oceans.”

John StoneI actually went to Coeur d’Alene a couple of weeks ago both to meet Peterson with Stone’s introduction and to evaluate Coeur d’Alene’s potential as a prospect for the zoom-town-focused business, ZoomTown Communities, that a media partner and I are launching.

I learned Stone and Peterson have basically already helped make Coeur d’Alene a zoom town, boosting innovation, while coupled with a growing appeal to vacation and permanent residents from Seattle and beyond and condominium towers to house them.

Peterson’s contributions include not just Pacinian and Rohinni, and soon Qurrent, but also what he calls the Innovation Den in downtown Coeur d’Alene, a large old multi-story brick building that has 50 small offices to house start-ups and entrepreneurs.

He and a friend bought the century-old building that had sat empty for more than 25 years and four years ago Cody and his wife Danelle, his high school sweetheart from Cut Bank High School. opened Coeur d’Alene Coffee Company as an espresso shop in the Den that he and Danelle and sons Reece, 20, and Braden, 23, turned building it into a family project.

Peterson said Braden made a commitment to source and roast coffee for the Den and explained: “he started looking at ways coffee is made and devised a new, more automated way to create really good pour-overs without having the barista stand there the whole time. It was neat to see him apply those little nuggets I’ve hoped he would learn from me.”

The comment is a hint of the importance being a father plays in Peterson’s life. And the kinds of lessons he teaches include “if you have lofty goals you attract smart people,” and “don’t let anyone slow you down,” both lessons that have carried Peterson far, before he’s as widely known, as he is certain to be.

As sports media types toss around ideas about possible outcomes for the apparent growing gulf in the relations between the Seattle Seahawks and star quarterback Russell Wilson, none has offered, or likely considered, the idea of just starting a new “Wilson Era.” Not with Russell but with Zach.

Zach Wilson is the BYU quarterback who has risen dramatically since he entered BYU as the top Utah high school quarterback. He capped his freshman year earning MVP honors in the Potato Bowl in which his passing (including an 18 for 18 perfect day in the air) and running guided BYU to victory over Western Michigan.

So in the 2020 season, his junior year after which he decided to turn pro, Zach Wilson was number one in the nation in pass attempts (336), completions (247), total yards (3,692), and touchdowns (33). Incidentally, 10 of those TD’s were on runs. Zach ran 70 times for 254 yards, evidencing a penchant and talent to put it in the air or run for it with equal confidence, similar to Russell Wilson.

Zach WilsonNow a top NFL draft expert has declared that Zach Wilson, assumed to be one of the top quarterback picks in the forthcoming draft, is not only better than Clemson’s Trevor Lawrence but more polished for the NFL than any quarterback in the 2021 draft.

Some of those media types are theorizing on what backup quarterbacks are out there whom the Seahawks could look to trade for if Russell Wilson presses to be and is traded.

Interestingly, Zach, at 6-3 and 210-pounds, has four inches on the 5-11 Russell to get a better look past oncoming pass rushers.

And he would be most likely of any prospective successor to Russell Wilson to emulate the good-guy image that Russell evidenced prior to the finger-pointing between him and the Seahawks now being played out.

In fact, the final sales pitch to Zach three years ago by BYU coach Kilani Sitaki may be without precedent in the annals of college recruiting.

Wilson was already committed to Boise State from among nearly 20 offers from schools around the country but decided, at the end of a four-hour conversation he and his mom, Lisa, and dad, Mike, had with head coach Sitaki to change his mind.  As the four-hour meeting ended, coach Sitake, a one-time starting fullback at BYU, made one final pitch.
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“Zach, you can drive home every Sunday night and have dinner with your family.” Offered Sitaki, knowing Wilson’s home was in Draper, about 18 miles from BYU in Provo.
Zach is just a home kid,” explained Lisa. “He wanted to be home for Sunday dinners. He wanted to be home for Tuesday night dinners when his beloved grandparents have a standing invitation. He wanted his family to be able to see him play.”

I have written about Zach before he was known to any but local Utah writers because his “beloved” grandpa, Gary Neeleman, is my closest longtime friend from our days as colleagues as western executives with United Press International.

Gary began sending me emails about Zach from the point at which he was judged the best high school quarterback in Utah.

Zach hasn’t made any comments about where he’d like to play and when I asked Gary if I could maybe talk with Zach about that he said: “he’d have to get his agent’s ok and he’s a shy kid who wouldn’t press his agent about doing an interview, or indicating whether he might like to come to Seattle.”

My hope was that a week after getting an unlikely interview with Gonzaga basketball coach Mark Few I might have a chance to talk with the 21-year old who (were he to be Russell’s successor) might soon make Seattle fans happy with the outcome.
Gary relayed the word from Zach yesterday. “I talked to my agency and they said no to the article, unfortunately. Tell your friend I am sorry.”

Much would have to occur in terms of a deal for a Russell Wilson trade and successful dealing by Zach’s agent for there to be a new Wilson leading the Seahawks into the future.

But should that come about, Seattle could be like a second hometown to the young Wilson. Gary told me Zach’s teenage cousin, one of three daughters of his prominent Seattle attorney uncle, John Neeleman, “was glued to the TV for every play of every game.”

“She keeps pleading with him, ‘please come to the Seahawks,” Gary chuckled.

And another uncle, David Neeleman, founder of Jet Blue and Brazil’s Azul, will have a fleet of jetliners for his new Salt Lake-based airline and could presumably borrow one to fill with the dozens of relatives to fly to Seattle home games. As when 50 family members were in the stands in Boise for that 2019 Potato Bowl.

The 20 of 2020 Awards Ceremony takes place virtually Thursday to celebrate a select group of business and non-profit leaders who rose to the COVID-19 challenge in innovative ways to support the community’s needs while sustaining their businesses.

Much well-deserved attention has been given to medical personnel, first responders, and other essential workers who have formed the frontline of this state’s response to the pandemic. And the selection of these 20 should in no way diminish the recognition of the pervasive importance of the contributions of all those essential workers.

But the intent of the creators of the 20 of 2020 was to celebrate those in business who recognized they suddenly had to assume a community responsibility along with their continued business challenges.

During my 24 years as publisher of the Business Journal, I had the good fortune to launch many of the events that annually celebrate segments of the business community. Thus 40 Under 40, Women of Influence, 100 Fastest-Growing Private Companies, and Minority Business Awards ensure that new groups meriting recognition will emerge each year.

But when it occurred to me that a special group of individuals would emerge from 2020 and that they should be sought out for special honor, it was clear there was no intent for this to be an annual award. Rather the hope was that the passing of the pandemic would ensure this would be a one-time honor.

But the likely long-term impact of the COVID on business and the economy could produce a new breed of business outliers, in essence helping create a new definition of business success.
And the measure of their model going forward could well become, in relation to their roles as community leaders, “how much did you care and how did you show it?"

And the best indication that the 20 we are honoring are the only representative of a wide array of business and non-profit leaders who could be equally honored was a comment made to me by one of the honorees.

Joan Wallace, longtime Bellevue business leader, and philanthropist explained to me her view of what has gone on across her community and the region is “loving and caring people intersecting at the crossroads of need.”

Stories on each of the honorees are contained in a special print publication and a digital version that is being produced by marketingnw.com, a creator and partner in the event.

The digital publication for the event is available without charge. So view the honoree's stories

The print version of Marketing, under publisher Larry Coffman, was for decades the information source for the marcomm industry of Advertising, Public Relations, Creative Arts, Direct Marketing, Out-Of-Home Media, and Digital Media.

Prominent local broadcast personality Pat Cashman, best known for Almost Live!, the long-running television comedy program and his Pat Cashman radio show, will emcee the 20 of 2020 Thursday.

Cashman is presenting each honoree a plaque commemorating his or her selection to this esteemed and diverse group. They also will be feted at a reception in the Columbia Tower
Club when the COVID restriction on in-person gatherings has been lifted.

This event was originally scheduled as a live event at the Columbia Tower Club and thus the club is a sponsor of the virtual event and is providing the virtual platform.

Katrina Eileen Romatowski of Katrina Eileen Real Estate brokerage in Seattle chairs the Columbia Tower Club events committee and in that role helped create the concept for this event, for which her firm is also a co-sponsor.
 
"The 20 for 2020 will recognize leaders and innovators who have demonstrated an uncanny ability to tap into what the human spirit truly needs in these most challenging of times," she said.

The concept of Zoom Towns is the recently emerging phenomenon that has resulted from the COVID-19 impact as workers have adapted dramatically to working from home and “zooming” to work and thus relating to fellow employees in a new way.

The reality that is dawning on employees, particularly tech employees and professionals, is that if you can plan to work long term from home, then home can be distant from company headquarters and in virtually any appealing community they might like. And a lot of employers are coming to support that trend.

It’s becoming clear to leaders of large cities, particularly San Francisco but also Seattle, whose office core emptied out that those who were free to work remotely, or were instructed to do so by their employers, had found an option that may well transcend the eventual end of the pandemic. And that may change the future of those tall-building cores.

So welcome to Zoom Towns, scenic communities that are experiencing a surge of house hunters among those workers freed by COVID to work from home long term.

Some early-innovator communities experiencing the spurt in home and condo sales are coming to realize that a marketing campaign to let potential “zoomers” know what they have to offer could generate a boom in zoomers. And it’s a realization that will soon come to a growing number of appealing smaller communities, and even not so small.

Topeka, Kan., started Choose Topeka, which will reimburse new workers $10,000 for the first year of rent or $15,000 if they buy a home. Tulsa, Okla. will pay you $10,000 to move there.

Zoom Town isn’t yet a designation with broad familiarity. But I am betting it soon will be as early learners are realizing that the term “Zoom Towns” is new enough that it can be captured in the names of businesses emerging to provide services to those who wish to become part of the trend.

 I am actually working with friends and colleagues in several states to seize on that opportunity, including Seattle realtor Katrina Eileen Romatowski who has captured the name ZoomTownRealty with virtually every domain name extension that anyone might think of.

The man who chronicled the growth aspirations of small towns across America then became the evangelist for those communities that he called Boomtowns isn’t surprised at the emergence of Zoom Towns.

John M. (Jack) Schultz, who became the national guru of rural economic development in the 2000s decade for his research on thousands of small towns and his book, Boomtown USA: 7 ½ keys to Big Success in Small Towns, thinks Zoom Towns are a natural evolution for small towns. Except he agrees the post-pandemic role for them may be to supplant rather than just supplement the core of major cities as places to live and work.

The way he puts it is a community, whether urban center or smaller towns (which he notes can also be appealing suburbs of those major cities, like Bellevue or Kirkland), “need to have a sense of place, something that major cities have lost in the year of protests, loss of safe living areas and need for social distancing.”

 Schultz is the founder and CEO of Agracel Inc, which he began as a small farmland investment company in his hometown of Effingham, IL, in 1986. In 1993, Jack took a gigantic leap of faith with his first industrial development project and has never looked back.  

Schultz’s book was published in early 2004. The Boomtown USA project took more than three years of intense research beginning with 15,800 small towns across the country, he told me. The list was narrowed to an outstanding group of 397 towns, that Jack affectionately named AGURBS. He told me with a chuckle, as we visited on the phone a couple of weeks ago about the ZoomTown phenomenon, that he didn’t coin the phrase Boomtowns, merely made them known.

“But the term AGURBS is mine,” said Schultz, whom I met on the Internet when I began this column 13 years ago and discovered his blog and we became each other’s readers and sometimes quoted each other and I’ve done several columns on him.

Are there any boomtowns that could be likely ZoomTowns?

Likely one in this state, Schultz suggests, noting that Leavenworth was featured prominently in his book.

“Seven women who were a junior women’s club who didn’t have a clue to what they were doing made up their minds to turn around a town that was dying,” he recalled. “They had 11 families that had moved to Leavenworth from Bavaria because of the surrounding mountains and they became keys to the campaign to create a Bavarian Village.”

Today the Bavarian Village of Leavenworth, a two-hour drive from Seattle, is one of the state’s top tourist attractions and my bet is they will soon begin an effort to attract Zoomers as full-time residents.

Another place in this state, maybe less known than resort communities, that I'm betting will become a Zoom Town is Seabrook on the Washington coast but on the inland side of Highway 109 on an otherwise remote section of the oceanfront.

Seabrook, which creator Casey Roloff says he and his wife sought to create Mayberry when they set out to build their planned community, was already seeing dramatic growth before COVID. But the post-COVID work-from-home phenomenon may well make Seabrook like Zoom Town on steroids.

Referring to findings from his visits to hundreds of small towns to gather information for his book, Schultz told me in an email: "Embracing entrepreneurism in communities was a key factor that differentiated great communities from also-rans.”

So a question ZoomTown advocates will likely ask is “does remote work really work?”

A survey in August by the Boston Consulting Group found that 79 percent of the 12,000 employees questioned on remote work indicated they are satisfied or doing better on the four factors of social connectivity, mental health, physical health, and workplace tools. And they said they have been able to maintain or improve productivity on collaborative tasks.

Two retired Washington State secretaries of state, both Republican and both among the nation’s most respected during their tenures, both think Georgia Secretary of state Brad Raffensperger deserves some sort of national honor for political courage for the manner in which he resisted pressure from President Donald Trump to alter the presidential election outcome in his state.

“Never has this sort of pressure been put on a local elected official,” said Ralph Munro, who served five terms as secretary of state, the elected role in Washington as well as most states, including Georgia, occupied by the state’s top elected official.

Ralph Munro“The secretary of state is elected to protect the voters and their ballots and to make sure the votes are honestly counted,” said Munro. “To have the president demand that Raffensperger find the votes to give him the election is unbelievable.”

“Raffensperger deserves national recognition for his political courage,” echoed Sam Reed, whose three terms in the top state election post followed Munro’s tenure and immediately preceded the election of Kim Wyman, the current Republican secretary of state, in 2012. “It’s outrageous that the president would ask him to fix the election.”

“Everyone should admire Raffensperger’s political courage,” added Reed, who experienced his own challenge where integrity clashed with politics, and for sometime after he paid the price in his relations with some state Republicans.

Reed’s challenge was in 2004 in the close gubernatorial race between eventual winner Christine Gregoire and the GOP challenger, Dino Rossi, a prominent ex-state senator. Rossi was declared the winner by Reed on election night with a 120-vote victory margin, which had shrunk to 42 votes on the automatic recount.

Gregoire then paid for another recount, which she was entitled by law to do, but was challenged by Republicans who expected Reed to support them. Gregoire won that second recount by 230 votes, after a State Supreme Court ruling that upheld Reed’s decision that she had a right to pay for a recount.

Reed told me he sent Raffensperger an email after the visibility uproar following the Saturday Trump call and expressed his empathy with the Georgian.

Reed said he also shared with Raffensperber that cries that the Democrats had stolen the 2004 election echoed from Republicans across the state and that he was told by irate Republicans for weeks after the election that had no chance to be re-elected.

Sam Reed“I told Raffensperger that two years later I was re-elected with 60 percent of the vote,” Reed said. “I told him I thought most voters, including Republicans after things cooled down, appreciated that I had upheld the integrity of the election process.”

So what kind of recognition could Raffensperger get? Munro suggested the Margaret Chase Smith American Democracy Award that the National Association of Secretaries of States bestows to recognize individual acts of political courage, uncommon character, and selfless action in the realm of public service.

The award was created by the secretaries of state, including Munro, in 1992 and named for the former U.S. Senator from Maine, who jeopardized her career by speaking out against the red-baiting tactics of Senator Joseph P. McCarthy in the 1950s.

Munro and former Governor and U.S, Senator Dan Evans received that award several years ago for their leadership in welcoming Vietnamese refugees to Washington as the first state to reach out to those refugees after the 1975 fall of Saigon and the end of the Vietnam War.

In any event, if other elected officials around the country follow the lead of Munro and Reed, Raffensberger’s actions will come to be recognized for a display of integrity in the face of political pressure that merits the thanks of all who realize that Democracy depends on that kind of courage.