A new event to celebrate business leaders who made a difference in coronavirus time
Events to celebrate successful business leaders and their contributions abound in every city-and Seattle is no exception. But as the COVID-19 pandemic spreads across the nation's economy, impacting virtually every business in this state and those who guide them, it's important to recognize those who have made a difference in this time of crisis.
Thus, The 20 for 2020 event is being created to honor business leaders who have demonstrated the kind of courage, sacrifice, and innovation that have helped sustain us through the tough times and who can serve as models as a "new normal" takes shape.
The Columbia Tower Club, Seattle's premier meeting and conference venue, has agreed to be the host for The 20 for 2020 event. It's planned as an actual gathering in the club in January, provided that COVID-19 precautions in effect then permit the gathering of the 20 honorees and a half dozen or so guests each, spread across the two adjoining conference rooms on the 76th floor.
The event will feature a video vignette on each honoree. If the event can't be held live, a virtual event will provide the visibility for the honorees, and a glossy publication that will be produced by marketingnw.com, the Internet site that serves the marketing communications community.
Katrina Eileen Romatowski of Katrina Eileen Real Estate brokerage in Seattle chairs the Columbia Tower Club events committee and in that role helped create the concept for this event, which her firm will co-sponsor.\
"The 20 for 2020 will recognize leaders and innovators who have demonstrated an uncanny ability to tap into what the human spirit truly needs in these most challenging of times," Katrina said. "They are those whose ideas and actions helped unite our communities with honesty, clarity, and vision ."
Another co-sponsor is BizX whose founder and CEO Bob Bagga will be one of the judges. Bizx is one of the oldest and most prestigious barter companies in the country and has come to the fore as an alternative to cash in this coronavirus economy.
As publisher of Puget Sound Business Journal, I had the good fortune to launch many of the events that celebrate segments of the business community from Women of Influence to 40 Under 40 to minority business awards, 100 Fastest-Growing Private Companies event and philanthropy-honoring events. But helping launch this event is particularly rewarding.
The leaders we honor from an array of businesses and government entities will represent a new breed of outliers who created a business model in response to the pandemic based on "how much did they care and what did they give while continuing to keep an eye on business success."
A panel of judges, including Katrina Eileen, Bagga, Tower Club General Manager Michael Anderson, marketingnw.com Publisher Larry Coffman, and I, will choose the 20 honorees.
Nominees must be residents of Washington State who were responsible for creating and executing services that have made a significant and innovative difference to the community during the coronavirus crisis.
I have no doubt that similar recognition events will emerge in other cities as the reality of the likely long-term impact of COVID-19 on business and the economy will bring the importance of that new breed of business outliers to the fore. And "how much did you care and how much did you give (in community-benefitting innovation, not dollars)" will become the business leader's contribution to honor.
Nominations describing a nominee's contributions in 500 words or fewer should be sent to Katrina<AT>katrinaeileen.com. Questions can be directed to me by hitting reply to this column or emailing me at mike<AT>emikeflynn.com.