Each organization is unique and so the scope of transformation will be different for each company’s specific needs. Even as all people share a critical dependence on similar organic functions such as circulatory and nervous systems but every individual is unique – so it is with businesses and their underlying digital systems. The objective of business transformation is to assess the organization’s existing state of brand, digital & innovation health and then to implement improvements and/or whole new approaches to optimize results throughout the organization.
Pat Scanlon is an accomplished senior executive in both North America and Asia Pacific leveraging his business acumen to assist both private and public companies in organizational change, product & brand strategy development and digital marketing strategy & tactics in the tech, media and marketing/advertising industries as a founder, investor, trusted advisor, or as a key team member.
As a former Board Member of the Pittsburgh Post-Gazette (Digital & Strategy) as well as being a VP/GM of USA TODAY Sports (High School Division) Pat has worked in the media, branding/advertising and venture arenas in a number of capacities. Grounded in solid real-world business experience Pat is a pioneer of digital business - from early 1990's consumer Internet software to the 2000's patented (x2) digital photographic software and digital change management and data driven throught leadership in the 2010's.
Balancing both the right and left sides of his brain - Pat has a unique blend of strategy, deep technical knowledge, creativity and real world business experience to help companies and teams understand their ever-evolving business landscape.
Over his career Pat has developed, and helped execute, digital strategies, change management, digital process redevelopment for a number of brands & companies:
- Sports: Gatorade, Under Armour
- Digital Advertising: American Family Insurance, The Army Reserve National Guard
- Australia/Asia: Nike, Blockbuster, AOL, Shangri-La Hotels
- Media: USA Today Sports, The Pittsburgh Post-Gazette & hundreds of smaller market newspapers across the USA
Follow Pat on Twitter via @scanlonpj
Specialties: digital strategy, change management, Big Data business process establishment & reengineering, experienced entrepreneur, award-winning, influencer, digital revenue, thought leader, digital product development, digital media strategy, digital media professional, board member, advisory board member, business development.